RADICO KHAITAN REVAMPS AFTER DARK BLUE TO TAP PREMIUM WHISKY DEMAND ✨

• 🔄 Unveils a refreshed premium avatar for After Dark Blue Whisky • 📈 Brand has delivered 60%+ growth in FY26 and crossed 3.1 million cases in sales • 🎯 Targets India's fast-growing premium and deluxe whisky segment • 🏆 Deluxe whisky category exceeds 100 million cases annually in India • 🎨 New packaging features premium design, modern identity and enhanced shelf appeal • 🌍 Rollout begins in Uttar Pradesh, followed by key states across India 🟢 Impact: Positive (Brand premiumization and strong growth momentum can support market share gains and higher realizations)

RADICO KHAITAN LTD

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