ASSOCIATED ALCOHOLS & BREWERIES LTD : LAUNCHES HARD SELTZER "KULTUR"

• The company has launched "Kultur" Hard Seltzer in Madhya Pradesh. • This marks the company's entry into India's fast-growing hard seltzer and ready-to-drink (RTD) beverage segment. • The launch aligns with the company's premiumisation strategy and focus on meeting evolving preferences of Gen Z and millennial consumers. • Kultur Hard Seltzer is available in 330 ml cans across five flavours: Cranberry, Watermelon Mint, Mai Tai, Lemon, and Juniper Triple Sec. • The company plans to distribute Kultur through premium retail outlets and HoReCa channels.

Associated Alcohols & Breweries Ltd.

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