15-Sept-2026 18:39:52
RATEGRAIN : MORE THAN 50% OF HOTELS USE AI, BUT UNDER 10% SEE REAL IMPACT, FINDS STATE OF DISTRIBUTION 2026 REPORT FROM RATEGRAIN, NYU SPS AND HEDNA.
• Press release on "More Than 50% of Hotels Use AI, but Under 10% See Real Impact, Finds State of Distribution 2026 Report from RateGain, NYU SPS and HEDNA." • The report is based on insights from over 270 hotel brands and 58,000+ properties across 141 cities and 53 countries. • Key findings indicate that more than half of hotels now use or are procuring generative AI, but fewer than one in ten report significant reductions in manual work. • Hotels are increasingly willing to use AI for assistance but remain cautious about allowing it to make decisions independently. • The report also highlights that OTAs still generate close to twice the bookings of hotel-owned digital channels. • The 2026 survey examines hotel commercial operations for the period from December 1, 2024, to November 30, 2025. Impact: Neutral (Company announces findings of a report; no direct financial impact stated.)
Rategain Travel Technologies Limited
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