RATEGAIN : SOJERN HOSTS EUROPEAN DESTINATIONS ADVISORY BOARD IN ATHENS

• Subsidiary Sojern convened its second annual European Destinations Advisory Board in Athens with senior marketing leaders from destinations across Europe • New members from Madrid Destino, Costa Brava Girona Tourism Board and VisitScotland join returning members from Atout France, Marketing Manchester, PromoTurismoFVG, European Travel Commission, Tourism Ireland, Visit Tuscany, GNTO and Czech Tourism • Discussions focused on the combined strength of Sojern and Adara after the RateGain acquisition, the next evolution of Sojern's Economic Impact Report, and AI's growing role in destination marketing • Greek National Tourism Organisation participated; board builds on the inaugural meet held in Paris • Sojern's State of Destination Marketing 2026 report found measuring economic impact is now DMOs' top strategic priority Impact: Neutral (Deepens Sojern-Adara relationships with European destination marketing organisations; no financial or deal value disclosed)

RateGain Travel Technologies Ltd

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