UBL : LAUNCHES HEINEKEN SILVER IN ASSAM

• Heineken Silver available in Assam with effect from October 9, 2026; brand now present in 11 markets • Premium mild lager beer; current launch focused on the domestic market only • Priced at ₹120 for a 330 ml pint, ₹160 for a 500 ml can and ₹200 for a 650 ml bottle across retail outlets • Follows launches in Kerala, Odisha and Madhya Pradesh as UBL accelerates premiumisation across key markets • Brewed using barley, hops and water with Heineken's signature A-Yeast and horizontal brewing process

United Breweries Ltd-$

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