12-Oct-2026 11:05:50

UNIECOM : SNAPDEAL SWAGOTSAV SALE FASHION UNITS UP 59%

• Fashion unit sales grew 59% and fashion buyers rose 63% (YOY) in the Swagotsav sale that began October 4 • Gen Z shoppers led growth; women's Western wear and salwar suits sales doubled during the measured period • Active transacting fashion sellers up 94% (YOY), with triple-digit growth in new sellers from smaller cities • 82% of orders came from outside metros; prepaid orders doubled • Snapdeal ran Project Gati, a 45-day seller acceleration programme with training, AI upgradation, free ad credits and analytics support

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