12-Oct-2026 11:27:40
SNAPDEAL: FESTIVE SWAGOTSAV SALE SEES 59% GROWTH IN FASHION UNITS
• Fashion units sold increased 59% YoY during the Swagotsav festive sale, which began on October 4, 2026. • Fashion customers grew 63% YoY, driven by strong demand from Gen Z shoppers. • Women's Western wear and traditional ethnic wear witnessed strong festive demand. • Active transacting fashion sellers increased 94% YoY, with triple-digit growth in new sellers from smaller cities. • 82% of orders during the sale came from outside metropolitan cities, highlighting strong demand from Tier-2 and Tier-3 markets. • Prepaid orders doubled during the sale period, indicating stronger digital payment adoption. • Company introduced Project Gati, a 45-day seller acceleration programme offering listing support, training, AI upgradation and advertising credits. • Impact: Positive 🟢 — Strong festive sales, expanding seller participation and rising demand from non-metro markets indicate healthy business momentum. However, the company has not disclosed the corresponding revenue or profitability impact.