KIAASA : LAUNCHES PREMIUM NO-DISCOUNT BRAND VIRASAT

• Kiaasa launched premium identity 'Virasat - Affordably Luxurious' as an exclusive no-discount label within its portfolio • Debuts during Navratri via phased rollout through dedicated shop-in-shop sections in select flagship locations • Targets the luxury ethnic segment with intricate detailing, premium fabrics and timeless festive silhouettes under a strict full-price policy • Company plans independent standalone Virasat boutiques in coming phases as destinations for high-end ethnic apparel • Rollout covers flagship malls and key high-street markets before scaling to standalone stores

Kiaasa Retail Ltd

Open attachment

← Back to feed