KIAASA : LAUNCHES PREMIUM NO-DISCOUNT BRAND VIRASAT

• Launches new premium identity 'VIRASAT - Affordably Luxurious' for the luxury ethnic wear segment • Debuts during Navratri via phased rollout in select flagship locations • Brand follows a strict full-price, no-discount policy to preserve quality and value • Initially available through dedicated shop-in-shop sections in prominent Kiaasa outlets • Company intends to launch independent standalone Virasat boutiques in coming phases • Positioning targets festive demand for premium fashion across flagship malls and high-street markets

Kiaasa Retail Ltd

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