ETERNAL Q2 FY27: BLINKIT RULES OUT PRIVATE LABEL STRATEGY FOR NOW

• Management believes private labels offer no compelling incremental demand or margin benefits. • Building own brands requires significant investment in manufacturing, quality control, inventory and marketing. • HYPERPURE: Already provides sourcing and quality-control advantages in fruits and vegetables. • Blinkit prefers supporting third-party brands rather than competing with them. • Focus remains on advertising revenue, brand partnerships and efficient distribution.

ETERNAL LIMITED

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