AMAGI : NDTV ADOPTS ADFLOW ORCHESTRATOR FOR FAST AND CTV

• NDTV has adopted Amagi AdFlow Orchestrator to boost channel performance on FAST and Connected TV platforms • Solution automatically conditions and restructures SCTE-35 ad markers for each distribution partner • Breaks NDTV's long 15 to 18 minute linear ad breaks into shorter platform-specific segments without re-editing feeds • Designed to improve ad fill rates and open up monetization; Amagi also built on-air transitions and editorial controls for NDTV • Amagi manages 16,000+ channel deliveries across 300+ distributors in 40+ countries

Amagi Media Labs Ltd

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