BLUESTONE Q2: STRONG SAME-STORE SALES GROWTH; ADDS 27 STORES, EXPANDS INTO TIER 2 & 3 CITIES

• Same-Store Sales: SSSG up 28% YoY in Q2 despite festive season shifting to Q3; H1 SSSG at 32.9% • Customer Retention: Repeat customers contributed 56% of revenue, up from 51% last year • Store Expansion: Added 27 stores QoQ, taking total network to 379 stores across 146 cities • Tier 2 & 3 Growth: Entered 7 new cities during Q2, all in Tier 2 and Tier 3 markets • Premium Expansion: Opened a 3,200 sq ft flagship store in Kolkata featuring over 2,000 unique designs • Advertising Efficiency: Advertising and promotion expenses grew 5.7% YoY, but declined to 6.0% of sales from 8.2% YoY • Growth Strategy: Expanding product categories, store formats and online-offline integration to drive customer acquisition and market share gains • Management Outlook: Company remains on track with its FY27 store expansion objectives and expects continued investment in advertising

BLUESTONE JEWEL LFSTL LTD

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