LTFOODS : LAUNCHES ROZANA CAMPAIGN WITH CHEF RANVEER BRAR

• New Rozana campaign built around 'Har Din Baney Perfect', positioning consistent everyday basmati rice against loose basmati • Film features chef Ranveer Brar and was developed by BBDO India • Rozana Delight available across e-commerce, q-commerce, modern trade and general trade • Company says campaign aims to strengthen presence in everyday rice consumption and drive penetration of branded packaged basmati Impact: Neutral (Brand-building initiative for the everyday rice segment; no financial terms or volumes disclosed)

LT Foods Ltd

Open attachment

← Back to feed