26-Oct-2026 22:31:28
DEEPA JEWELLERS Q2: NEW HYDERABAD MANUFACTURING FACILITY OPERATIONAL; PLANS SOUTH INDIA EXPANSION & PRODUCT DIVERSIFICATION
• Manufacturing Expansion: Commenced operations at its 6,696 sq ft Hyderabad facility in September 2026 • Margin Improvement: In-house manufacturing expected to reduce dependence on karigars, improve quality consistency and capture manufacturing margins • Cost Efficiency: Focus on reducing production costs and pilferage through better manufacturing control • Southern India Expansion: Opened a new sales office in Vijayawada, Andhra Pradesh • New Sales Offices: Plans to establish offices in Chennai, Bengaluru and Coimbatore to strengthen market penetration • Market Expansion: Targeting higher market share across Andhra Pradesh, Karnataka and Tamil Nadu • Product Diversification: Plans to introduce 2 new jewellery categories and 22 additional SKUs by FY27 • New Product Categories: Expanding into paper casting, Nakshi and Kundan jewellery • Design Capabilities: Plans to increase design team strength from 15 to 20 employees • Digital Strategy: Leveraging mobile app, WhatsApp Business, Instagram and Facebook to expand B2B customer reach • Gold Recovery: Plans to introduce a gold recovery mechanism to reduce material losses and improve manufacturing Profitability
DEEPA JEWELLERS LIMITED