29-Oct-2026 15:52:49
ASALCBRExpansion
ASALCBR : LAUNCHES ARCANA TEQUILA IN MADHYA PRADESH
• Launches Arcana Tequila, a premium Blanco tequila crafted in Mexico, priced at ₹7,500 per bottle in Madhya Pradesh • Product is for the domestic market, launched on 29th October 2026 • Initially launched in Madhya Pradesh; plans to expand into Karnataka, Maharashtra, Haryana, Goa, Delhi and other states in coming months • Marks company's entry into the tequila category and strengthens its Prestige & Above (P&A) segment portfolio • Cites IWSR data reported by The Times of India (April 2026): agave-based spirits up 31% YOY in volume and 40% in value in 2024-25
Associated Alcohols & Breweries Ltd
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