SAREGAMA INDIA Q2 FY27: EXPANDING MUSIC IP & LIVE EVENTS BUSINESS; BHANSALI PRODUCTIONS INVESTMENT, 26% MUSIC IRR & ARTISTE MANAGEMENT GROWTH

• Music Investment Strategy: Management continues investing in new music intellectual property (IP), targeting long-term licensing and monetisation across streaming, films, brands and digital platforms • Music Investment Returns: Company indicates approximately 26% IRR on new music investments, with around five-year payback and potential monetisation over several decades • Music Catalogue Expansion: Focused on expanding its portfolio of over 1.8 lakh owned songs across Hindi, Tamil, Telugu, Punjabi, Bhojpuri and other regional languages • Bhansali Productions Strategy: Shifting away from direct film production towards investment in Bhansali Productions, while maintaining selective content investments • Live Events Expansion: Scaling concerts, devotional events, stand-up comedy and experiential entertainment through established music IP and artiste relationships • Artiste Management: Expanding monetisation opportunities across a roster of 340 artistes with combined digital reach exceeding 450 million • Digital Monetisation: Leveraging its 700 million+ digital audience to increase opportunities in streaming, advertising, branded content, licensing and creator partnerships • Carvaan Business: Focused on profitable retail growth through Carvaan 3.0, improved distribution, product mix and premium vinyl offerings • Upcoming Content Pipeline: Upcoming films include Badhu Alright Che, Party Animals and Vishwambhara, supporting future content monetisation opportunities • Television Expansion: Plans to continue working with Sun TV across languages and develop additional shows for Doordarshan • Future Growth Strategy: Focused on expanding owned music IP, artiste management, live entertainment, brand collaborations and digital content while maintaining financial discipline

SAREGAMA INDIA LIMITED

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