HONASA CONSUMER Q2 FY27: EYES ₹7,000–7,500 CR HAIR COLOUR MARKET; PREMIUM BEAUTY, OFFLINE DISTRIBUTION & YOUNGER BRANDS EXPANSION IN FOCUS

• Hair Colour Opportunity: Management identifies India's ₹7,000–7,500 Cr+ organised hair colour market as an attractive category, with newer formats growing at mid-teens CAGR. • Hair Colour Strategy: Highlighting a consumer shift from traditional grey coverage towards styling, crème-based formats, non-black colours and safer, ammonia-free products. • Mamaearth Growth Strategy: Focused on sustaining its high-teens growth trajectory while maintaining a mid-teens brand-level EBITDA margin profile. • Younger Brands Expansion: Scaling The Derma Co., Aqualogica, Dr. Sheth's, BBlunt, Staze and Reginald Men through premium products and wider distribution. • Offline Distribution: Strengthening general trade penetration, increasing productivity per retail outlet and expanding modern trade coverage. • The Derma Co. Expansion: Focused on expanding its offline network and strengthening the brand's presence in face cleansers and science-led skincare. • BBlunt Growth Strategy: Expanding its hair colour and hair care portfolio, supported by the relaunched Salon Secret High Shine Hair Colour range. • Premium Skincare Innovation: Dr. Sheth's expanding into advanced formulations, including Bakuchiol, PDRN, collagen and peptide-based skincare. • Aqualogica Expansion: Developing moisturisers, body mists and multifunctional sun protection products to capture emerging beauty trends. • Staze Cosmetics: Focused on scaling its hero products and expanding multifunctional colour cosmetics. • Reginald Men: Developing face wash as a second key product category within its men's grooming portfolio. • Margin Strategy: Prioritising advertising efficiency, a higher contribution from profitable offline and quick-commerce B2B channels, and operating leverage. • Future Growth Plans: Increasing penetration across face cleansers, shampoos, serums, sunscreens, moisturisers, baby care and colour cosmetics.

HONASA CONSUMER LIMITED

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