02-Jul-2026 16:43:28
ITC Enters Cola Market, Challenging Campa, Coke and Pepsi
ITC has entered India's cola market with the launch of B Natural Coconut Cola, intensifying competition against Reliance's Campa as well as Coca-Cola and PepsiCo. Priced at ₹60 for a 250-ml can, the premium sugar-free drink is made with tender coconut water and is initially being sold through quick-commerce platforms. ITC is targeting the fast-growing diet cola segment, marking the biggest challenge yet to India's long-standing cola duopoly as domestic brands increasingly disrupt the beverage market.